What makes a website user friendly?

What are the characteristics of a User-Friendly Website? Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business. For your website to [...]

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Should I build my own website using Squarespace or Wix?

Pre-designed websites like SquareSpace are excellent if your needs exactly match the templates offered and if you have the time, patience and skill to do the work yourself and create, or find, high quality content. You can have a great looking and fully hosted website for as  little as $16/month. What then is the downside? Firstly someone still has [...]

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Write great copy

Here are some tips to write good copy: Just write But it’s what you have to do. Think of your topic, and set a timer for 15 minutes. And just write. Don’t stop. If you come up against something that you don’t know the word for, or you need to do a little research, just write XXXX. The important [...]

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Why it is important to have high quality imagery on your site

You have only a few seconds to capture your audience's attention on your website. Probably the single most important factor is the quality of your images. Humans process images 60,000 times faster than text. 90% of the information we receive is sent to our brains through our eyes. This means that it's super important to get the visuals right [...]

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